top of page
THE HOME SELLING PROCESS
A COMPREHENSIVE GUIDE
1. LET'S DEFINE SUCCESS
Outlining Your Objectives
-
What is Your Motivation to Sell?
-
Do You Have a Timeline to Move?
-
Where are You Moving?
-
What Goals are Most Important?
​
Current Real Estate Market
-
Understand Market Dynamics
-
Understand Market Forces: Supply vs. Demand
-
Analysis of Active & Sold Transactions
​
What Differentiates Your Homes
-
PinPoint Features and Benefits of Your Home
-
Compare to Active Inventory
​
2. LISTING PREP
Finalize Documents & Contractual Agreements
-
Complete Any Property Improvements
-
Stage the Property (Optional)
-
Professional Photography
-
Professional Videography
-
Determine On-Market Timeframe
​
Marketing Strategy
-
Social Media Strategy
-
Digital Marketing Plan
-
Traditional Advertising
-
Showing Strategy
-
Broker Network Exposure
​
3. INTRODUCING THE PROPERTY
Initiate the Marketing Plan
-
Attracting Potential Buyers
-
Qualifying Potential Buyers
-
Safe Showings
-
Weekly Updates
​
Negotiation Strategies
-
Obtain Written Offers
-
Review Offers in Detail
-
Strategic Counter-Offers
-
Negotiate to Optimize Price & Terms
-
Multiple Offer Process & Back-Up Offer Strategies
​
4. GOING INTO ESCROW
Complete Disclosures
-
Dates & Deadlines
​
Closing
-
Moving Logistics
-
Sign Final Documents
-
Closing & Celebration
-
Showing Strategy
-
Broker Network Exposure
​
Working Together Again​
-
Staying in Touch & Keeping You Informed
-
Investment Properties & Mountain Homes
-
Providing Resources & Instructions
-
Feedback, Referrals, Testimonials & Reviews
​
LOOKING TO SELL YOUR HOME?
HOW CAN
WE HELP?
bottom of page